Orient News | Promotional Campaign
2011
Description
Teaser Promos for Orient Television Dubai,Introducing "Orient News"
Fields
Creative Direction, Copywriting, Production
  • Orient News Promotional Campaign
    Date:09/2010      Produced for Orient Television

    Orient Television  re launched the news in its new programs cycle. The news is light and not very political, so we wanted to show that in the promos. We tried to stay away from all the clichés used in usual news promos, so we went for something more original and risky!

    Our aim was to shock the viewer to show the side effects of watching the daily news that is full of blood and violence,which is the content of news on most Arabic news channels. Our message was that our news delivers what is familiar, relevant and close to the needs of Arab families. We weren't really aiming for the kind of promos people would like.Our concern was to deliver the point about the unhealthy relation between the Arab viewers and news, because our viewer is a smart viewer with smart choices. We also wanted our viewers to know that our news is back, in a very controversial way that will definitely drag their attention.

    We were shocked with how fast the promos were noticed and well received, and the buzz reached newspapers!

    Creative Direction • Concept • Copy • Production/Post production supervision
    Credits :
    Director : Nizar Sfair
    Co. Producer : Yasmin Hamaydeh
    D.O.P : Harvey Glen
    Editors: Andrew Durning
                Gabi Basalici
    Sound Design: Sami Abu Loh
    Production : Eye Squad
    Post Production : Optix Digital Pictures

    WINNER : Bronze Promax Award - Best News/Info Program Campaign | PromaxBDA World Gold
  • Alien From The News (The Visitor)
    NOMINATED : Best News Promo | Promax BDA Arabia 2011
  • Blood Splatter (Bloody Lunch)
    NOMINATED : Most Outstanding Promo Of  The Year | Promax BDA Arabia 2011
  • Filthy Man (Insomnia)